BIRKENSTOCK Presents WALK CLUB 2026 : “WAG & WANDER”
Celebrating the Joy of Walking Together with Dogs

BIRKENSTOCK continues the commitment to celebrating the spirit of walking with the second edition of BIRKENSTOCK WALK CLUB 2026, returning under the theme “WAG & WANDER.” Designed to inspire movement and connection, the campaign invites families, friends, and their beloved dogs to explore Bangkok from a fresh perspective through two engaging activities.

The BIRKENSTOCK WALK CLUB 2026: WAG & WANDER campaign is dedicated to delivering a meaningful and memorable experience for walking enthusiasts and their families. This edition goes beyond a city stroll, offering a unique opportunity to connect with the community through shared moments, seen from the joyful perspective of our four-legged companions. It celebrates the harmonious relationship between people and pets through two distinctive walking activities:

Activity 1: BIRKENSTOCK WALK CLUB 2026 : WAG & WANDER CHECK-IN This activity invites community to join a fun experience by walking and completing check-ins at three locations within shopping malls that have BIRKENSTOCK stores across Thailand. Participants can take part at these following 10 convenient locations nationwide.

• CentralWorld

• Central Eastville

• Central Ladprao

• Central Pinklao

• Central Westville

• Central Pattaya

• Central Phuket

• Central Khon Kaen

• Central Hadyai

• Central Festival Chiang Mai

Participants who complete the challenge will receive a THB 300 voucher, along with adorable collectible stickers, and a chance to enter a Lucky Draw to win BIRKENSTOCK footwear and vouchers valued at THB 1,000 / 1,500 / 2,000. The activity runs from April 9 – 26, 2026. *Participation is open to everyone - bringing a pet is optional.

Activity 2: BIRKENSTOCK WALK CLUB 2026 : WAG & WANDER This activity invites families and their dogs to explore Bangkok together through a unique walking experience. In collaboration with BKK Dog Society, a community built by dog lovers who believe that dogs and urban life can coexist harmoniously, this activity goes beyond a typical city walk. It creates opportunities for participants to connect, engage with the community, and experience the city through the perspective of their canine companions. Carefully curated pet-friendly routes ensure that every step is enjoyable, with two special walking sessions available:

Session 1: Paws in the Park Walk Date: April 18, 2026 Time: 06:00 – 08:30 AM Starting and ending at Kimpton Maa-Lai Bangkok (Distance: 4 km) (Route: Lumpini-Langsuan) Participants will meet Kori (who plays Gohan) and Mee Chok (who plays Brownie) from the Gohan movie, along with members of the director and producer team including producer Van-Vanridee Pongsittisak, director/producer Baz Poonpiriya, and directors Moo-Chayanop Boonprakob and Atta Hemwadee. The session offers a welcoming space for pet lovers and walking enthusiasts to connect, share stories, and enjoy the walk together.

Session 2: Historic Tails Walk Date: April 25, 2026 Time: 06:00 – 08:30 AM Starting and ending at Lan Khon Mueang (Distance: 4 km) (Route: Bangkok Old Town) Meet Nomklong, Lookchin and Yorch-Sorarat Wisetsin from Gluta Story channel, founded on rescuing and rehabilitating stray dogs, with a mission to help drive a better and more compassionate pet community, as they join the walk to explore Bangkok together.

Participants can register for free via LINE @BirkenstockTH starting April 9, 2026 at 12:00 PM.
*Spaces are limited and advance registration is required.
**Participants must wear BIRKENSTOCK footwear during the activity.

In addition, BIRKENSTOCK is offering two special promotions for customers to enjoy:
Show your ticket from GOHAN movie at any BIRKENSTOCK store and receive a THB 300 cash voucher*, valid until 31 May 2026.
Spend THB 5,000 or more and take home a complimentary Exclusive Scarf Set (2 pieces), valued at THB 1,790*, available while stocks last.

BIRKENSTOCK WALK CLUB 2026: WAG & WANDER continues the success of the brand’s walking initiatives by bringing pawrents in welcoming, pet-friendly spaces. The campaign encourages participants to connect, share experiences, and relax while discovering different parts of Bangkok on foot. Throughout the journey, participants will experience the comfort of BIRKENSTOCK footwear, featuring the brand’s signature Footbed, an innovation designed to support natural movement and provide lasting comfort with every step.
With WAG & WANDER, BIRKENSTOCK celebrates walking not just as movement, but as a shared experience, one that brings people, pets, and communities closer together.